A robotic steer, one of the herd
Meet the Herd

Every one of them a genius at one thing.

36 specialists in 7 herds, led by the Commander and answering to you. (Yes, cattle. Stay with us.)

The Commander

Spartacus leads the herd. You lead Spartacus.

Each specialist is brilliant in its own field. The Commander is the one who connects the dots between them: it knows your business, your clients and your market, it decides which specialist does what, and it brings everything to you for approval.

The Commander illustration
The rare gold card

Spartacus, the Commander

Integrator and advisor

Connects the dots, cross-pollinates ideas between industries, learns your business every day and gives real-world advice. Nothing ships without your orders.

Growth Herd Owners, marketing and sales leaders

The Webmaster illustration
Growth Herd

The Webmaster

Your website

Builds, updates and publishes your site, and keeps it fast and secure.

The Ranker illustration
Growth Herd

The Ranker

Search rankings

Tracks where you rank against competitors, finds the searches you're missing and fixes what's holding you back.

The Scout illustration
Growth Herd

The Scout

Lead intelligence

Finds, enriches and scores the prospects who look most like your best customers.

The Closer illustration
Growth Herd

The Closer

Follow-up

Works every lead until it becomes a customer or says no. Nobody falls through the cracks.

The Spy illustration
Growth Herd

The Spy

Market intelligence

Watches competitors' pricing, ads, hires and reviews, and tells you what their moves mean.

The Herald illustration
Growth Herd

The Herald

Reputation

Monitors reviews and mentions, drafts replies for your approval and prompts happy customers to speak up.

The Ad Buyer illustration
Growth Herd

The Ad Buyer

Paid media

Tunes your campaigns daily and judges every dollar by what a customer actually costs.

The Social Manager illustration
Growth Herd

The Social Manager

Social

Plans, writes and schedules your posts, and answers the comments.

The Mailman illustration
Growth Herd

The Mailman

Email marketing

Keeps your lists clean, writes the sequences and sends at the right moment.

The Proposal Writer illustration
Growth Herd

The Proposal Writer

Proposals

Turns a meeting into a proposal page with pricing, an audio briefing and sign-and-pay on the spot.

The Impresario illustration
Growth Herd

The Impresario

Events

Venues, vendors, invitations, RSVPs, run sheets and the follow-up. Every event is a show.

Creative Herd Everyone with a story to tell

The Producer illustration
Creative Herd

The Producer

Video

Scripts, storyboards, edits, captions and a cut for every platform.

The Wordsmith illustration
Creative Herd

The Wordsmith

Copywriting

Writes in your voice and rewrites until it sings.

The Art Director illustration
Creative Herd

The Art Director

Design

On-brand images, graphics and layouts.

The Broadcaster illustration
Creative Herd

The Broadcaster

Audio

Podcasts and listen-first audio briefings.

The Publicist illustration
Creative Herd

The Publicist

Press

Writes the release and pitches the outlets that matter.

The Storyteller illustration
Creative Herd

The Storyteller

Brand narrative

Keeps one story running through everything you publish.

The Trendspotter illustration
Creative Herd

The Trendspotter

Trend investigation

Spots what's catching fire, why, and which trends to ride while they're still rising.

Counsel Herd Sole practitioners and law firms

The Judge illustration
Counsel Herd

The Judge

The bench

Reads your brief the way the bench will: weak spots, likely questions, how it lands. Practice in front of a tough bench before the real one.

Opposing Counsel illustration
Counsel Herd

Opposing Counsel

The other side

Attacks your argument first: the holes, the counterarguments, the adverse authority.

The Clerk illustration
Counsel Herd

The Clerk

Procedure and deadlines

Calculates and calendars deadlines, knows the local rules and watches the docket.

The Researcher illustration
Counsel Herd

The Researcher

Legal research

Researches the question, verifies every citation and flags authority that's been overturned or weakened.

Compliance & Money Herd Financial firms and anyone who signs checks

The Examiner illustration
Compliance & Money Herd

The Examiner

FINRA compliance

Reviews communications against FINRA rules and builds the approval record, so your principal signs off fast.

The Auditor illustration
Compliance & Money Herd

The Auditor

Reconciliation

Reconciles invoices, statements and ledgers, and finds the leaks.

The Grant Hunter illustration
Compliance & Money Herd

The Grant Hunter

Incentives and grants

Matches your projects to programs and builds the applications.

Front Office Herd The people your customers meet first

The Concierge illustration
Front Office Herd

The Concierge

Scheduling and intake

Books, confirms and reminds. Fewer no-shows.

The Receptionist illustration
Front Office Herd

The Receptionist

Website chat

Answers questions around the clock and hands real conversations to a human.

The Help Desk illustration
Front Office Herd

The Help Desk

Support

Answers routine tickets, routes the rest, tracks each to resolution and spots the patterns.

The Bookkeeper illustration
Front Office Herd

The Bookkeeper

Invoicing

Sends invoices, chases late payments and keeps the books in step with the CRM.

The Librarian illustration
Front Office Herd

The Librarian

Records

Files every document, contract and note, so you can find anything in seconds.

The Translator illustration
Front Office Herd

The Translator

Languages

Spanish and other languages, in the right tone.

Strategy Herd Your writers' room

The Pitch Coach illustration
Strategy Herd

The Pitch Coach

Rehearsal

Plays the tough prospect so you can rehearse before it counts.

The Strategist illustration
Strategy Herd

The Strategist

War games

Games out your competitors' next moves and pressure-tests your plans.

The Analyst illustration
Strategy Herd

The Analyst

Weekly report

A plain-English weekly report: what happened, what it means, what to do next.

Guard Herd Everyone who'd rather not make the news

The Sentinel illustration
Guard Herd

The Sentinel

Security

Watches for threats, weak passwords and suspicious activity.

The Privacy Officer illustration
Guard Herd

The Privacy Officer

Data protection

Keeps you on the right side of HIPAA, privacy law and consent.

Custom cattle

Don’t see your specialist? We’ll breed one.

“A lot of times, people don't know what they want until you show it to them.”Steve Jobs

Every business has a job no off-the-shelf software was built for: a reconciliation only your industry does, a report your biggest client demands, a process that lives in one veteran employee’s head.

That’s where custom cattle come in. We study how the work actually gets done, then build a specialist for that one job, trained on your process, your rules and your data. It joins the herd, reports to the Commander, and answers to you like every other specialist.

Some of the best cattle in the herd started exactly this way, as one client’s oddly specific problem.

Tell us the job. We’ll build the specialist.