The Webmaster
Builds, updates and publishes your site, and keeps it fast and secure.

36 specialists in 7 herds, led by the Commander and answering to you. (Yes, cattle. Stay with us.)
Each specialist is brilliant in its own field. The Commander is the one who connects the dots between them: it knows your business, your clients and your market, it decides which specialist does what, and it brings everything to you for approval.

Connects the dots, cross-pollinates ideas between industries, learns your business every day and gives real-world advice. Nothing ships without your orders.
Builds, updates and publishes your site, and keeps it fast and secure.
Tracks where you rank against competitors, finds the searches you're missing and fixes what's holding you back.
Finds, enriches and scores the prospects who look most like your best customers.
Works every lead until it becomes a customer or says no. Nobody falls through the cracks.
Watches competitors' pricing, ads, hires and reviews, and tells you what their moves mean.
Monitors reviews and mentions, drafts replies for your approval and prompts happy customers to speak up.
Tunes your campaigns daily and judges every dollar by what a customer actually costs.
Plans, writes and schedules your posts, and answers the comments.
Keeps your lists clean, writes the sequences and sends at the right moment.
Turns a meeting into a proposal page with pricing, an audio briefing and sign-and-pay on the spot.
Venues, vendors, invitations, RSVPs, run sheets and the follow-up. Every event is a show.
Scripts, storyboards, edits, captions and a cut for every platform.
Writes in your voice and rewrites until it sings.
On-brand images, graphics and layouts.
Podcasts and listen-first audio briefings.
Writes the release and pitches the outlets that matter.
Keeps one story running through everything you publish.
Spots what's catching fire, why, and which trends to ride while they're still rising.
Reads your brief the way the bench will: weak spots, likely questions, how it lands. Practice in front of a tough bench before the real one.
Attacks your argument first: the holes, the counterarguments, the adverse authority.
Calculates and calendars deadlines, knows the local rules and watches the docket.
Researches the question, verifies every citation and flags authority that's been overturned or weakened.
Reviews communications against FINRA rules and builds the approval record, so your principal signs off fast.
Reconciles invoices, statements and ledgers, and finds the leaks.
Matches your projects to programs and builds the applications.
Books, confirms and reminds. Fewer no-shows.
Answers questions around the clock and hands real conversations to a human.
Answers routine tickets, routes the rest, tracks each to resolution and spots the patterns.
Sends invoices, chases late payments and keeps the books in step with the CRM.
Files every document, contract and note, so you can find anything in seconds.
Spanish and other languages, in the right tone.
Plays the tough prospect so you can rehearse before it counts.
Games out your competitors' next moves and pressure-tests your plans.
A plain-English weekly report: what happened, what it means, what to do next.
Watches for threats, weak passwords and suspicious activity.
Keeps you on the right side of HIPAA, privacy law and consent.
“A lot of times, people don't know what they want until you show it to them.”Steve Jobs
Every business has a job no off-the-shelf software was built for: a reconciliation only your industry does, a report your biggest client demands, a process that lives in one veteran employee’s head.
That’s where custom cattle come in. We study how the work actually gets done, then build a specialist for that one job, trained on your process, your rules and your data. It joins the herd, reports to the Commander, and answers to you like every other specialist.
Some of the best cattle in the herd started exactly this way, as one client’s oddly specific problem.
Tell us the job. We’ll build the specialist.